SocialVibe: Too many social media updates turn off consumers

Consumers on social media are sensitive to update overload from brands they have connected with, according to a survey sponsored by SocialVibe, which points to a need for brands to get the engagement balance right.

Brands on social media such as Facebook or Twitter have a thin line to tread. Too many, or too little, updates can have an adverse effect. A third of Internet users in the U.S. have cut social media ties with a brand because they were receiving too many updates, according to the survey sponsored by engagement ad firm SocialVibe.

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