5 Ways to Take Customer Loyalty to the Next Level

New customers are the lifeblood of companies. Or are they? Lately, marketers have been spending more time on current customers -- revamping what customer service means, investing more in customer relationship management (CRM) systems and building teams to improve communication with customers.

In this age of social connectivity, customer loyalty has become more valuable than ever. Consumers share stories of their interactions with businesses on social media, meaning that word-of-mouth marketing is more valuable than ever.

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