4 Steps to Cultivating Online Trust

You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up for a dozen social networks hoping that just showing up will turn out to be enough.

But being everywhere is only the beginning. It turns out that online, just like in real life, the key to building relationships is trust. Cultivating trust online is tricky and takes work, but is by no means impossible. When you respond to your customers in the right way, you earn that trust and build the foundation for a real, long-term relationship. Here’s what you need to consider as you do that.

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