Why Pay-Per-Click Ads Are Wasting Your Money

Paid click campaigns are valuable traffic drivers, but they could be doing a lot more considering that half the time they don’t work. Research my company conducted indicates that non-branded paid clicks have a 55% bounce rate from their landing pages. Google Analytics and KISSmetrics reports put the range from 10% to 90% with new visitors bouncing 62.9% of the time from paid search clicks.

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