Using Google Analytics to Plan Great Content

If you’re a digital marketer and don’t log into analytics at least weekly, shame on you. You’re missing information that can help you make better decisions, even in tasks and roles that seem pretty far removed from reporting.

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How to incorporate QR codes into your email strategy

Marketers today face a dizzying array of options designed to help capture audience attention and drive sales. While email marketing through newsletters and coupons remains one of the most popular and successful vehicles for driving both online and in-store sales,

Read more: How to incorporate QR codes into your email strategy

101 Ways to Link Build in 2012

I don’t know about you, but nothing gets me more frustrated than seeing people online whine about how, “It’s sooooo hard to build links these days!” Really – if anything – the number of link building opportunities available today has only increased as new and different types of web properties have proliferated online!

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5 Ways to Take Customer Loyalty to the Next Level

New customers are the lifeblood of companies. Or are they? Lately, marketers have been spending more time on current customers -- revamping what customer service means, investing more in customer relationship management (CRM) systems and building teams to improve communication with customers.

Read more: 5 Ways to Take Customer Loyalty to the Next Level

Latest Benchmarks Prove Email Still an Effective Marketing Channel

Email may be one of the oldest online marketing tactics, but it is also one of the top performing. May 2012 data from the CMO Council showed a significant majority of marketers worldwide (67%) rated email the most successful digital marketing tactic.

Read more: Latest Benchmarks Prove Email Still an Effective Marketing Channel