30 Things to Tweet About Your Brand

Businesses often experience a loss of direction a few days into Twitter. Once they have had enough of following influential people and greeting people in their network, there seems hardly anything worth doing. If you too are facing a similar Twitter-crisis, relax, this post is especially for you. Just use a little bit of imagination and you can transform your Twitter-space almost magically.

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Pinterest: An Introductory Guide for Marketers

Navigating the choppy waters of a new social networking site can be challenging as a marketer. The latest social media site to have marketers buzzing these days is Pinterest. Experian Hitwise finds Pinterest is the new No. 3 social site on the web (total visitors), just slightly ahead of LinkedIn.

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5 Tips for Creating and Maintaining Customer Loyalty

Here are 5 great tips for creating and maintaining customer loyalty, no matter what the industry, it was written by Guy Nirpaz who is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies.

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People Don't Scroll...

Although people weren’t used to scrolling in the mid-nineties, nowadays it’s absolutely natural to use the browser’s scrollbar. For a continuous and lengthy content, like an article or a tutorial, scrolling provides even better usability than slicing up the text to several pages.

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How Social is B2B?

Did you know that 61 percent of U.S. marketers use social media to increase their lead generation?

While the business to consumer (B2C) side of social media is both proven and well established, business to business (B2B) social marketing has been a harder sell. But the effort is paying off.

Read more: How Social is B2B?