4 Steps to Cultivating Online Trust

You’ve likely heard that the secret to building relationships with your customers is to “be everywhere your customers are.” As a result, you’ve probably signed up for a dozen social networks hoping that just showing up will turn out to be enough.

Read more: 4 Steps to Cultivating Online Trust

7 Rules for Responding to Customers Online

By now it’s clear that negative online sentiment cannot only damage a business’ reputation but also its bottom line. You don’t get many chances to address a vocal, disgruntled customer or correct a fake, perhaps competitor-generated, social media review. And silently ignoring social feedback from customers is never an option.

Read more: 7 Rules for Responding to Customers Online

How to Launch Facebook Offers in Minutes

One of the most powerful features you can use to promote your business is Facebook Offers. That's the good news. The even better news is that it takes just minutes to create an offer. Here we will go step by step from idea to redemption.

Read more: How to Launch Facebook Offers in Minutes

Why Pay-Per-Click Ads Are Wasting Your Money

Paid click campaigns are valuable traffic drivers, but they could be doing a lot more considering that half the time they don’t work. Research my company conducted indicates that non-branded paid clicks have a 55% bounce rate from their landing pages.

Read more: Why Pay-Per-Click Ads Are Wasting Your Money

4 Ways to Outdo Your Competitors

Do you ever feel like there’s a competitor around every corner? Budding entrepreneurs often hesitate to follow their business dreams because they believe their target market is already so saturated that there simply is no more room to absorb any new entrants.

Read more: 4 Ways to Outdo Your Competitors